Obey’s Forth Mixtape & T-Shirt featuring DJ A-Trak
This is a very exclusive project, only being sold at the most premium shops around the world.? 5,000 cd digipaks, 300 screen-print posters, and 420 tees were produced.
Music is a huge influence in the design and overall aesthetic of OBEY Giant and OBEY Clothing since it’s inception in 1989. At this year’s South By Southwest in Austin, OBEY will release it’s fourth mixtape installment featuring DJ A-Trak, 5 time DMC World Champion and currently Kanye West’s tour DJ. With the launch, OBEY’s mixtape series continue to build it’s own musical catalog with tastemakers around the world.
A-Trak and Shepard Fairey had known about each other for years, but only actually met in the Summer of 2006 at a DJ battle in San Francisco. From that point on, they would run into each other in the strangest places, from airports to events in different parts of the world. They knew they wanted to collaborate on a project, and A-Trak was already familiar with OBEY’s mixtape series. So when he told Shepard about a new project he had started, which was a collection of remixes, blending new electro tracks with crunk/rap acapellas and added production, it felt like the perfect fit. These remixes started with A-Trak experimenting with ways to integrate more uptempo, electronic tracks in his sets while keeping a gritty rap feel. Not satisfied with simple blends, he would chop up parts of the rap tracks and beef up drums here and there. Next thing you know he had 15 of these remixes and spent weeks assembling the mix itself.
When Shepard heard A-Trak’s concept for the mix, it seemed like a great opportunity to mix up a couple visual styles in the same spirit as the music. Shepard pulled from A-Trak’s love of subversive animals and poppy colors and mixed it with an electro/disco version of his iconic OBEY aesthetics. The result is something unique, but distinctly A-Trak/Obey.
This CD marks yet another step in A-Trak’s growth beyond the turntablist realm and into a party-rocking style that falls somewhere between electronic music and hip hop. He has just founded a new label with Nick Catchdubs called Fool’s Gold and is currently working on Kid Sister’s debut album, his own solo album, various remixes as well as his mini-line of collaborations with Streetwear brands, Sunglasses Is A Must.
Along with the Mixtape, OBEY will release a limited screen-printed poster and a limited t-shirt exclusively sold in premiere music and clothing shops/boutiques worldwide.